Strauss Chooses Columbus as New United States Headquarters

By Andi Anderson

An European workwear and utility gear brand has selected Columbus as the location for its United States headquarters. Engelbert Strauss Inc., commonly known as STRAUSS, will establish its headquarters, showroom, and learning and development center in the Arena District.

The project is expected to create 30 new jobs and further strengthen the region’s reputation as a destination for international business growth.

Founded more than 75 years ago in Germany, STRAUSS has evolved from a small family business into a globally recognized brand. The company is known for high performance workwear, strong design innovation, and quality craftsmanship.

Its products serve many industries, including agriculture, construction, logistics, trades, and technical professions.

“Establishing our U.S. headquarters in Columbus is a major step in our international growth,” said Henning Strauss, CEO of STRAUSS. “We were drawn to its position as a central business hub, the creative industry here, and the kind of pioneering spirit that matches our culture. This location gives us the ability to grow in the right way as Columbus grows, allowing us to be close to our customers. What’s more: Columbus feels like we are coming home to family. We have found great partners here and at One Columbus in particular.”

The new office will also include a branded showroom that highlights the company’s products and design values for North American customers. This space is expected to add new foot traffic and bring an international retail experience to the Arena District’s growing commercial area.

“STRAUSS brings international vision and even more creative spirit to the Downtown Columbus business community,” said City of Columbus Mayor Andrew J. Ginther. “The Arena District has been an economic driver within our downtown for more than 25 years, and STRAUSS’ decision to grow there will create new jobs and further benefit the energy and vibrancy of the area.”

International investment continues to play an important role in the region’s economy. Nearly one third of active development projects involve global companies.

“STRAUSS is the kind of company that reflects where the Columbus metro is headed,” said Jason Hall, CEO of the Columbus Partnership. “They’re an innovative global brand that is excited about calling our city their American home. STRAUSS could have chosen anywhere, and we are thrilled that the dynamic, mixed-use Arena District in Downtown Columbus came out on top nationally."

The new facility will be located in downtown Columbus, with operations expected to be built out during early 2026.

Photo Credit: istock-fangxianuo