Chocolate milk continues to be the official beverage of high school sports in Ohio and West Virginia. Beginning this fall, ADA Mideast is extending MilkPEP's new chocolate milk campaign to inspire student athletes to power their potential with chocolate milk.
ADA Mideast is collaborating with MilkPEP, the processor-funded milk promotion organization, to leverage the campaign's dynamic visuals and sound science to promote chocolate milk. Partnering with MilkPEP is one example of how ADA Mideast is working to further maximize dairy farmers' checkoff investment.
Campaign messaging and visuals, which ADA Mideast customized, will be featured at championship events via video boards, banners, announcements and fan engagement, as well as during radio broadcasts and online streaming opportunities.
AGA Mideast represents Ohio and West Virginia's dairy farm families, who work hard to care for their cows and land so they can nourish our communities with fresh, safe and nutritious dairy foods.
Learn more at https://www.drink-milk.com/chocolate-milk/.
Categories: Ohio, General