In the United States, June is “Dairy Month.”
It started out in 1937 by grocer organizations as a way to promote the sale of milk during the warm summer months, and became nationally celebrated in 1939. It is a tradition that has continued for decades. Now, June is a time to promote the dairy industry and to remind consumers of the health benefits that dairy products provide. They contain essential nutrients- including calcium, potassium, vitamin D and protein. They also reduce the risk of high blood pressure, osteoporosis and certain cancers, while helping us to better manage our weight.
Life is about choices. When it comes to “milk,” if you can afford it, there are a lot of choices for the American consumer. Dairy milk, along with almond, soy, oat and rice “milk” are readily available in most stores across the U.S. The way I look at it, if you buy and consume any of the above you are supporting a farmer who is trying to make a living. So, I don’t care if you choose an alternative milk product over dairy milk. That is your prerogative, just as it is mine to drink milk from dairy cows.
I’ve always made the argument that milk means mammary. I went to the internet to look up a definition of milk and was I surprised. Merriam-Webster online dictionary defined milk as 1A –a fluid secreted by the mammary glands of females for the nourishment of their young; 1B– milk from an animal and especially a cow used as food by people; or a food product produced from seeds or fruit that resembles and is used similarly to cow’s milk. There goes that argument out the window.
If you are choosing one of these milk alternatives for reasons other than allergy problems, what are they? In the land of many choices, there are just as many advertising campaigns trying to get you to buy their product. Many of these campaigns imply that dairy milk is bad or wrong and their product is better. In the case for Ripple, an alternative made from yellow peas, even other plant-based alternatives are not safe from their attack advertising. “Dairy-free. As it should be.” Growing almonds and cattle “contribute to deforestation and greenhouse gas emissions.” “Drinking Ripple will lower your carbon footprint.”
I can’t say that I am thrilled with all of the advertisements for dairy milk either. There was an ad for “Happy cows” in California. And the one for Dairy Pure Milk that claimed they have an “Exclusive 5-Point Purity Promise.” which by USDA regulations all milk has.
This is the ad that would make my children so mad that they would yell at the TV and change the channel. What about the sale at the grocery store? Is there room in the market for milk and “milk?” Maybe, maybe not. It is unfortunate that the dairy industry has a very small profit margin.
Source: ofbf.org
Photo Credit: istock-tanyasid
Categories: Ohio, Livestock, Dairy Cattle