Ohio soybean farmers recently embarked on a mission to South Korea and Thailand to showcase the benefits of Ohio soybeans and forge stronger connections in these key markets. Coordinated by the U.S. Soybean Export Council, the trip aimed to bolster demand and foster relationships in regions that heavily rely on food-grade soybeans. Representatives from the Ohio Soybean Council, accompanied by farmers and market development professionals, attended conferences in Seoul and Bangkok, engaging with industry leaders, buyers, and consumers.
During these conferences, the Ohio farmers addressed common concerns about soybean availability for export, assuring attendees of an abundant supply. They also shed light on the growing season, weather conditions, and crop performance, garnering interest from participants eager to understand the advanced farming technology and sustainability practices employed in American agriculture. Notably, sustainability has emerged as a significant topic, gaining prominence in Europe and Asian countries.
Relationship-building emerged as a vital aspect of the trip. The farmers recognized the importance of personal connections when conducting international business. Establishing trust and familiarity can significantly impact purchase decisions. Many Asian buyers have had the opportunity to visit U.S. farms, which has fostered stronger relationships between farmers and buyers.
Madison Layman, the Demand and Market Development Manager with the Ohio Soybean Council, plays a pivotal role in facilitating international market access for Ohio soybeans. Through collaboration with the U.S. Soybean Export Council and its network of regional representatives and offices, Layman ensures effective communication and engagement with buyers in target regions. This collaborative effort helps Ohio farmers understand buyer preferences and market dynamics more effectively.
While U.S. soybean quality remains a top priority for trade deals, pricing and logistics also play crucial roles in securing export opportunities. Ohio, with its strategic location and multiple transportation options, including the Ohio River, Great Lakes, rail, and trucking networks, offers excellent accessibility for shipping soybeans to desired destinations. Collaborating with other states and leveraging the resources of the U.S. Soybean Export Council enables Ohio to showcase not only its soybean production but also the collective strength of soybean production across the United States. Additionally, the adoption of the "Sustainable U.S. Soy" label by foreign companies provides a competitive advantage, as it addresses the growing global demand for sustainably sourced food products.
Through their efforts to build relationships, promote sustainability, and emphasize product quality, Ohio soybean farmers are poised to expand their market share and ensure a thriving soybean export industry. With their ongoing commitment to collaboration and innovation, Ohio remains a reliable source of high-quality soybeans for consumers worldwide.
Photo Credit: istock-sandramatic
Categories: Ohio, Crops, Soybeans