Have you seen the "butter board" food craze that has become a viral sensation? It is rooted in dairy checkoff strategy, reports the American Dairy Association (ADA) Midwest, Columbus.
A TikTok video produced by checkoff's "Dream Team" member Justine Doiron featuring steps to create a butter board has generated millions of views and coverage from some of the country's largest news and entertainment outlets, including Good Morning America, New York Times, CNN and Bon Appetit. Locally, ADA Mideast partnered with popular food blogger Beyond Frosting to create a Fig & Butter Board.
This viral moment comes in part due to checkoff's longtime commitment to whole-fat dairy foods research for helping usher in the nation's positive perceptions about butter and whole milk. The checkoff has funded more than 60 studies over the past 20+ years on whole-fat dairy that produced scientific evidence for dietary acceptance.
Categories: Ohio, General, Livestock, Dairy Cattle